GM drops Ultium name, says it will build a new battery center and EVs will be profitable
GM made several announcements at its investor day Tuesday including that it will build a new battery cell development center in Warren by early 2027.
GM ditches the name ‘Ultium’ for EV batteries and more
The US automotive group General Motors (GM) is dropping the name ‘Ultium’ for its electric vehicle batteries and supporting technologies after years of promoting the brand. GM wants to diversify its batteries in the future.
GM Rebranding EV Battery Technology
General Motors reports its electrification program is approaching profitability, but the Ultium lithium-ion architecture, battery and cells will carry a new name.
GM expects lower EV losses in 2025, will drop Ultium name
General Motors said at an Oct. 8 investor day that it expects to build roughly 200,000 EVs this year as it targets profitability.
GM’s Ultium battery gets the ultimatum
GM will discontinue the Ultium battery brand name as it looks to expand the types of cells and chemistries it uses in its electric vehicles. During an investor event today, Kurt Kelty, GM’s VP of batteries and a former Tesla executive,
GM ditching 'Ultium' name for batteries, tech amid EV changes
GM confirmed the change ahead of an investor event in which it is expected to tout the flexibility of the company to produce both traditional vehicles and EVS.
GM reportedly ditching Ultium EV branding on batteries and tech
Stephen Edelstein October 8, 2024 Comment Now! General Motors is preparing to pull the plug on the Ultium branding for its EV batteries and related components, reports CNBC. The c
General Motors Kills Battery Brand, Revives EV Profit Outlook
General Motors CEO Mary Barra and other top execs worked to assure investment analysts its EV strategy is sound, but the end ...
autoevolution6h
GM Is Rebranding the Ultimum, the Tech Is Getting a New Name
General Motors is changing the name of its batteries, architecture, and cells. However, there is no information about the new ...
Crain's Detroit13h
GM plans new $145M battery cell plant in Warren
General Motors Co. is planning to build a $145 million battery cell prototype plant at its Global Technical Center campus in ...
Just Auto1h
General Motors says it is ‘approaching EV profitability’
GM said its product portfolio is taking EV market share from competitors and pulling in many new customers. It also claims to ...
The Korea Times on MSN7h
LG Energy Solution, General Motors show signs of drifting apart
US carmaker to ditch joint venture’s name for EV batteriesUncertainties are growing regarding whether LG Energy Solution (LGES) will remain General Motors' main battery supplier as the U.S. carmaker ...
Hosted on MSN14h
General Motors (NYSE:GM) Revamps its EV Lineup
Automaker General Motors ($GM) brought out quite a bit of news today, and much of it was focused on its electric vehicle (EV) ...
GM CEO assures investors more profitable days are ahead
General Motors CEO Mary Barra sought to soothe shareholder worries that lagging demand for electric vehicles and perceived ...
GM execs pitch investors on how it's cutting costs, maintaining profits
Updates include ditching the Ultium name for GM's battery platform and building a battery development facility at the Warren ...