One of the country’s largest retailers said it will end the diversity, equity and inclusion goals it sets in three-year cycles and curtail racial equity initiatives.

In addition to other efforts, the retailer will end a program focused on carrying more products from Black- or minority-owned businesses.

Discount store chain Target says it's joining rival Walmart and a number of other prominent American brands in scaling back corporate diversity, equity and inclusion initiatives.

Target Corp. is rolling back its diversity, equity and inclusion initiatives, becoming the latest company to reverse course amid pressure from President Donald Trump and conservative activists to end such policies.

The retailer follows a litany of major companies that have already scaled back DEI initiatives, including Walmart, McDonald's and Meta. The big picture: The landscape for DEI initiatives has weakened in recent months as Trump and the MAGA movement targeted companies that have made it a priority.