"This is how you destroy customer preference. This is how you destroy loyalty. And this, I think, is going to send Southwest ...

Travelers who claim to be loyal customers of Southwest are sounding off after the airline announced changes Tuesday to its popular passenger perk. The Texas-based carrier revealed several changes ...

Less than 24 hours before it goes into effect, details of Southwest Airlines' new pricing structure have started to emerge.

Jordan faces the challenge of maintaining Southwest’s distinctive culture and customer service reputation ... This investor reaction indicates Wall Street approval of the airline’s efforts ...

Southwest Airlines announced on Tuesday it will begin charging passengers for checked luggage, officially ending its ...

Southwest was known as the airline that didn ... "We have tremendous opportunity to meet current and future customer needs, attract new customer segments we don’t compete for today, and return ...

and award-winning Customer Service only they can provide." News of the changes quickly spilled on social media; triggering plenty of reactions from Southwest Airline customers. "Southwest ...

Another Southwest customer added, "It kinda sucks, I'm kind of disappointed to see that." But the decision to adopt a baggage fee didn't come easily for Southwest, CNBC reports. Southwest said ...

"Our industry-leading set of initiatives of customer-friendly policies, and you know the list, is a big part of what attracts people to Southwest Airlines. And after fare and schedule, bags fly ...

Just over one year into Tony Roach’s tenure as head of customer experience at Southwest, his priority remains the same: “We're still at the trust game,” Roach said. The goal, however ...

The move, announced Tuesday, is triggering strong reactions from travelers on ... a social media user added. Leff said Southwest once had customer-friendly policies like flexible rebooking or ...