An Evercore analyst notes that Meta has a strong track record with its monetization initiatives across brands.

In a blog post published Monday, WhatsApp announced an expansion of its "Channels" discovery and business tools, designed to help you find more content and shops directly within the app. Alongside this rollout,

The introduction of advertising represents Meta's effort to monetize Whatsapp's massive user base of over two billion monthly active users. Industry analysts have long speculated that Meta would eventually bring advertising to Whatsapp given its scale and engagement rates. The timeline for these features was not specified in the announcement.