Bag fees. Assigned seats. “Variable” award pricing. Expiring flight credits. It’s been a lot, you might say of the past few ...

Southwest Airlines officially began charging for checked bags, ending its longstanding "bags fly free" policy in an attempt ...

The most immediate impact on Southwest passengers will be increased travel costs. While the airline hasn’t confirmed what it will charge for checked bags, other US airlines typically charge $35 ...

Thanks to investors at Elliott Investment Management, the Southwest Airlines of today is just as soulless as its competitors.

New rule changes are going into effect at United and Southwest airlines as we head into the busy summer travel season. Here's ...

Airlines raked in over $7B in revenue thanks to check-in bag fees - Southwest has ended its nearly 50-year "Bags Fly Free" ...

Delta Air Lines President Glen Hauenstein said on Tuesday some of Southwest's customers are now up for grabs. Some analysts also expressed concerns about its impact on the airline's brand.

Southwest Airlines will end its decades-long policy of free checked bags and will now require customers to pay for luggage.

Executives speaking at South by Southwest (SXSW) over the weekend detailed how influencer marketing is expanding to impact everything from ... director of brand and content for Southwest Airlines, ...

Unfortunately, an announcement made the week of March 10, 2025, has changed everything. The airline best known for “2 bags fly free” is changing the rules and charging customers who want to ...

"We always try to minimize the impact ... brand. This is how you destroy customer preference. This is how you destroy loyalty," airline industry analyst Henry Harteveldt told CBS News. "Southwest ...

Some analysts also expressed concerns about its impact on the airline's brand. "We were not supporters of bag fees," said Savanthi Syth, an analyst at Raymond James. Southwest had been defending ...